Faster checkouts is one of the key elements in order to boost sales. But in the common setting where the transaction process starts on Instagram or Facebook then to your website, the time to make a purchase gets longer. So some shoppers even when they are already on the way to checkout, still gets second thoughts or abandons their carts right away.
By making the shopping experiences more convenient with an accelerated checkout, there is hope that the entire discovery-to-sale process will be successful. This way shoppers won’t have to be redirected to a new page just to make a purchase after finding your brand.
How to do this? Well there are lots of tools with exclusive shopping and checkout features as well as extended ways to connect with your market. On some apps, just one tap from the customer enables them to discover and make a purchase and after finalizing that transaction, they will be able to track their package in the same app. These tools also ensure faster in-app purchases for customers and higher conversion for merchants.
Since customer information and activities are stored and protected the first time a purchase is made, these details can be used to make their next transactions quicker because it will lead them straight to checkout without the need to re-enter any personal or credit card information. This eliminates the risks of cart abandonment.
Its other benefits include safer, faster, and more hassle-free checkout because of reduced friction. This also leads to a higher conversion rate due to one-tap checkouts. In fact, some apps allow you to reach an average checkout-to-order rate that is almost 2x faster than regular checkouts.
Through these apps, you will also be given the privilege of accessing exclusive Instagram features that will help you strengthen your connection with your audience.
On top of all this, you will be able to engage with millions of app users which you can attract to become your buyers.
Not only that, you increase the chance of turning these first-time buyers into lifetime customers because most of these apps has in-app store recommendations which boosts reorder rate to be 10x higher than usual.