If you are an entrepreneur searching for a timely, relevant, and personalized strategy for your e-commerce store, then email marketing is what you should look closely into.
By far, it is one of the most effective sale-driving methods that can entice customers and can lead them directly to your online shop.
After customers express their willingness to hear from you, an email will be your primary platform to reach them. It is inexpensive and cost-efficient so it makes sense why many new and growing online stores consider it as one of the strategic priorities.
It’s not a piece of cake though, sending an unappealing email to the wrong person will cross out the ‘profit’ from your business. Just like any other strategy, a good understanding is the best place to start.
When it comes to emails, there are several types that you can send.
You have the Lifecycle emails such as abandoned cart emails sent to shoppers who didn’t complete their purchase. In short, it is based on the customer’s behavior. We also have Promotional emails, which include new product announcements, newsletters, and sales emails. Lastly, the Transactional emails, which cover post-purchase information and updates such as receipts.
For those trying to make an email marketing strategy for the first time, it can be overwhelming but after taking a deeper glance at it, you will see the many opportunities that it offers.
In return, it requires you to be meticulous to every part of your email such as the subject line, preheader, body content, visuals, call-to-action, etc., because all of these parts are factors that help compose a compelling email that can persuade customers to buy from you.
It All Starts in Your Head: Elements before the Body Matter
Your email’s body is indeed very important. But it will all become nonsense when your customer lacks the interest and willingness to go through this part. This is why your first task is to convince your subscribers to open the whole letter.
This can be achieved with what you write in the subject line and pre-header text. so carefully think about it.
Of course, you have to make sure that relevant emails reach the right people. This will depend entirely on how you segment your subscriber list.
Subject lines that will customers them click OPEN
Your email marketing strategy’s success or failure can also be determined by your subject line. Nothing else will matter if your subject line fails to make the subscriber realize that they have to open your email. It must be persuasive for the readers to act or else expect that it will just be among the long list of emails left unread on someone’s inbox.
Here is what it takes to have an effective subject line:
BE CLEAR: A broad and vague copy will not gather much attention. Subscribers must have a definite idea about what’s waiting for them in your email’s body, so there will be no room for confusion or misunderstanding.
KEEP IT SHORT AND SIMPLE: Emails are being trimmed by mobile services after going past 60-70 characters. So we suggest staying under those figures if you don’t want your message to be inappropriately cut.
MAKE IT CLICKABLE: In our desire to entice people to open our email, we tend to oversell its content. This leads to unnecessary unsubscribing. To avoid it, make sure you only say what’s real and what’s true in the most convincing way.
TRY TO ASK SOME QUESTIONS: It was proven by many studies that it becomes engaging for subscribers when the subject line is composed as a question.
By starting with the header and the subject line, you automatically guarantee that subscribers will give your email a try. Not it’s up to your content whether their next step is straight to your shop or just the X (close) button.