Ask any merchandising expert and he or she will agree that when it comes to increasing sales and driving revenue, acrylic slant back sign holders and display stands are just what the doctor ordered. These simple, inexpensive, portable units are the best way to hold signage on counter tops, tables and large products throughout stores and restaurants. Their clear, single-piece construction provides a seamless and sturdy solution for displaying signage in retail with a professional look.
Here are 5 tips to help get you started:
- Measure Twice, Print Once
Do you know how large your signs will be when you get them back from the printers? It will help to order the right size sign holders or simply print accordingly. The 3 most popular sizes are 5 x 7, 8.5 x 11 and 11 x 8.5 inches. Obviously, the 8.5 X 11 acrylic sign holder will give you a bit of extra visual space, but be sure to consider how much room you will have wherever you place the sign. Sometimes larger isn’t necessarily better.
- Serve Dinner, Not Ads
This applies to restaurants as well as retail stores and banks. Don’t forget to put the customer experience at the forefront of your messaging. Tabletop signs should focus on improving the experience and furthering the level of service provided, rather than upsells or savings. Happy customers will become repeat customers and natural increase revenue and sales over time.
- Go for Neat & Clean
Let’s remember our visual marketing basics and appeal to our human nature. The goal is to keep it organized and simple with a heuristic design that will allow our brains to focus on the sign’s message. A clean, simple and properly displayed store sign will improve the user experience without imposing on the room’s aesthetic appeal.
- Get Social at the Counter
Do you have a social campaign that’s waiting to engage and excite the next customer in line? Let them know about it! Maybe it’s time to start a new hashtag contest on Instagram. If you offer a unique prize (think experiences here) and ask customers to follow your brand’s account, they might be willing to share photos of themselves enjoying your products or services with the contest’s hashtag.
- Choose American Made Merchandise
Choosing to support American made products helps keep jobs in America. We are very proud of the fact that our acrylic slant back sign holders are made in the USA and still available at affordable prices.
Clip Strip Corp. invites you to try a sample order our sign holders so you can see how they look in your environment. A full service POP Printing division is also available to help you create attractive, effective and affordable signs.
Thanks for reading! Click here to Subscribe.
You can also connect with us on Facebook, LinkedIn & Twitter.