Exhibitions are an ideal way to connect with potential customers. But being there is only half the battle. How are your interactions translating into on-site sales that cement relationships for the future?
In this post, we’re going to share 5 ways to transform your exhibit interactions into on-site sales.
- Present connective opportunities.
While your display may be eye-catching and informative, getting noticed isn’t enough to make it work for you. Once passersby know you’re there, presenting them with connective opportunities is key to making a lasting impression.
Opportunities that work to connect you with the people passing by come in several forms. One is offering free product trials. Another is literature (or business cards) that invite visitors to check out your online presence. When coupled with a pleasing approach, the effect is a personalized experience of your brand that gets them thinking, “Now, here’s someone I could do business with.”
The call to action isn’t just for online marketing. In the real world, it asks for some type of action from potential customers which cements your brand and its products in their minds.
- What are the other guys doing?
Part of mounting a successful exhibition presence is awareness of your competitors and their strategies. Do your homework and know how they’re reaching out to potential customers. Ask yourself how you can make your brand and products worthy of prolonged attention.
You’ll get a lot of valuable intel from paying attention to what others in your sector are doing in terms of engaging people on site. That intel is going to help you answer the interests of your market on the exhibition floor.
- Get social.
Social media is an engine of goodwill and networking you can’t afford to ignore, because a whole world of customers and connections is there. Ensure that your feed (whether it’s Facebook, Twitter or Snapchat) is replete with images of your exhibit. Use social media to invite your followers to stop by and chat.
Don’t forget to include photos and videos of interactions with exhibition attendees which bring your followers into the heart of the action.
- Charm goes a long way.
Everyone wants to work with people they like, so make sure that whoever’s on deck at your exhibit has the charm, confidence and intelligence to know how to talk to people.
Remember that once you have a business card, you can add your new contact to your social media platforms, or email personalized follow ups. The more charming you are, the more high-quality interactions you’re going to have.
- Those crucial 30 seconds.
An on-site sales pitch sinks or swims in the first 30 seconds. This should be defined, rehearsed and delivered with uncompromising confidence. Getting the interest of potential customers happens fast, or not at all. Make your 30 seconds count.
These are 5 ways to transform your exhibit interactions into on-site sales. Taking the time to prepare for exhibitions can make all the difference. Contact us to find out about our premium exhibition display supports.